Andy's Answers: How AT&T is earning internal buy-in for social media
If you’re struggling to get to the “yes” when it comes to social media, you’re not alone. Lots of hard-working, smart marketers are facing this challenge and everything that comes with it:...
View ArticleLive from Global Conference: For AT&T’s CEO, everything comes down to spectrum
I attended this week’s 2012 Milken Institute Global Conference in Los Angeles. On Wednesday, AT&T CEO Randall Stephenson spoke about how AT&T shifted from voice to data, the origins of its...
View ArticleAndy’s Answers: How AT&T gets their employees involved in sharing social content
If you’re like 92 percent of people on Twitter, you don’t follow the handles of the places where your friends and family work. It’s a statistic that meant a lot to AT&T’s Senior Manager of Emerging...
View Article4 Twitter campaigns that went horribly wrong
We all know social media sites like Facebook and Twitter are some of the best marketing tools for a business. But what happens when tweets go wrong? Even though you want tweets to look effortless, each...
View ArticleWhat Neiman Marcus gets about retail technology
Do you ever get the sense that retail technology is overhyped? Personally, I love it. In my career, I have overseen technology roll-outs at thousands of high-touch retail stores nationwide. I have also...
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